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F2P monetization tricks

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REDdemidry #1 Posted 08 July 2013 - 10:13 PM

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http://www.gamasutra...0130626/194933/

moved to off topic section.
*note this will happen to any post where the thread creator simply pastes a link and says nothing. The thread has created a discussion but why it was created in the 1st place is unclear. We really would appreciate people starting topics to make it clear *why* they're creating a topic.

- Ectar

Edited by Ectar, 09 July 2013 - 06:57 PM.


Akula971 #2 Posted 08 July 2013 - 10:18 PM

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Very good article

_IceFall_ #3 Posted 08 July 2013 - 10:25 PM

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Brilliant article. Excellent blog.

JayJay4466 #4 Posted 08 July 2013 - 10:37 PM

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The fact is that in the modern world, potential consumers are bombarded daily with incredibly sophisticated marketing that is designed to extract money from them.

Perhaps the absolute masters at it are the big supermarkets; the amount of subtle psychological manipulation that goes on inside a supermarket is quite mind-boggling- all designed to encourage the largest possible spend from customers who walk through the doors.

Its therefore neither surprising, nor particularly underhanded or sinister, that the F2P model employs similar tactics, when looked at in this wider context.

Its clearly important that all of us as consumers understand that this is what is going on, and I think that most people do understand that. It is incredibly naive, however, to be in any way shocked by it.

I am certainly aware that many purchases I make are "prompted" by these kinds of techniques. I've spent money on WoT, quite a bit of money I guess over the time I've been playing. I think the advice I would give someone who was considering paying money into the game would be this:

1. Be very clear about what benefit you are purchasing
2. Be very clear exactly what that benefit is going to cost
3. Be very clear that you personally can afford that cost

As long as you stick to that, you shouldn't go too far wrong. And before you get too much on your high horse about the F2P model, remember that supermarkets play these kinds of manipulation games over commodities that are not just leisure items, but things we actually need in order to survive!

Its the modern world, and we have to be realistic about that!

TiMmY007 #5 Posted 08 July 2013 - 11:06 PM

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I, for one, am not a "consumer". I don't like the sjit that they try shuff down my throat.

A customer, yes. Consumer, hell no.

Valeriadrina #6 Posted 08 July 2013 - 11:11 PM

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I kind of wish these "store currencies" were banned by law everywhere. There is no benefit for the consumer/customer base, these are pure obfuscation tactics. I`d also be inclined to do same for bonus cards and that sort of crap for normal stores.  :tongue:

Edited by Valeriadrina, 08 July 2013 - 11:12 PM.


REDdemidry #7 Posted 08 July 2013 - 11:16 PM

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View PostJayJay4466, on 08 July 2013 - 10:37 PM, said:

And, as the world goes around, tricks like this become common knowledge. And, consciously or not, people get resistant. It's a cultural evolution, to put it simple.
People will look back and be amused to how easily they lost x sums on funny stuff moving on the PC screen.

Time and age tends to it. Not that games like that will ever have a proper screen for age of the customer. Would be like shooting it's own foot.
Kids today are able to enjoy every casino addictiveness trick there is, at any time, from the comfort of their own homes.
And the ones "supplying the services" to continue posing as honest whatever, at the same time.
Funny times.....

View PostTiMmY007, on 08 July 2013 - 11:06 PM, said:

I, for one, am not a "consumer". I don't like the sjit that they try shuff down my throat.
A customer, yes. Consumer, hell no.
Actually....

You are witness of the transformation of  games from single-payment products into """"""services""""""""".
Why sell it once when you can never sell it and charge for it's use, continuously ?!
And it does work, as long as people fall for it.
Customer, consumer, whatever.

Edited by REDdemidry, 08 July 2013 - 11:22 PM.


TiMmY007 #8 Posted 08 July 2013 - 11:33 PM

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It just depends how you see yourself. If I don't like a certain product that a business is offering me, I will not buy it. Aka, I'm a customer who does not give a sjit for your products.

If you still pay for the things that they are offering, even if they are crap, you are a consumer. Because you eat the sjit that they offer.

REDdemidry #9 Posted 08 July 2013 - 11:42 PM

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http://www.guardian....g-smith-clients

I really don't think that the business you pay to puts so much effort into defining you in one word, as you do. They use more down to earth expressions, as this example shows :)

Datenshi #10 Posted 09 July 2013 - 12:44 AM

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Very interesting read, GJ REDdemidry. +1

REDdemidry #11 Posted 09 July 2013 - 12:56 AM

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I have no merit in this (a 4 yo can post a link), Ramin Shokrizade does. And the best reward for him is to read. Nothing else :)

Edited by REDdemidry, 09 July 2013 - 01:09 AM.


__Zippy__ #12 Posted 09 July 2013 - 05:02 AM

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really? some of you are getting "tricked" into spending money on a game? good luck in the real world ...jesus

pucku #13 Posted 09 July 2013 - 06:28 AM

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Why don't you spend $10 on this amazing premium tank A that is slightly better than average and makes more credits. Then the power creep kicks in and maybe a few small nerfs. Tank A is now below average. But don't despair! We have this new premium tank B. Just pay us another $10 and you can have a really good tank again.

Pootchy #14 Posted 09 July 2013 - 06:34 AM

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Good!
This is what WG is doing with Wot.. >> Arcade Shoot and every Player should be equal of skill and level.
My Opinion: Boooooooooooooooooooring...

Private_Bufu #15 Posted 09 July 2013 - 06:48 AM

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Good reading stuff, nothing i dint know (maybe suspected would be a better word here) allready though.

Reading all that makes me think what the world is slowly comming to though, more greed seems more common each year.

JayJay4466 #16 Posted 09 July 2013 - 07:39 AM

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I think that it is important that we as players understand the F2P model- how and why it is so successful for developers that employ it.

As I said earlier, I've spent far more on WoT than WG would have got from me if, for example, there had been a one-off cost to initially purchase the game.

We are also seeing more and more release day DLC's- one high profile game released recently (hopefully you know the one I mean) had something like 20+ DLC's available on the day of release.

Just because I understand F2P tactics doesn't mean I'm immune to them- far from it! What I can say though is that I could afford the money I parted with, and I did consider exactly what I was buying before buy it.

These days, for example, I wouldn't consider purchasing a premium account because I am not playing enough to make that good value for money. Instead, I have looked at premium tanks because they are not time-limited- they are just "there" whenever you want to use them. Even then, as some others have said, power-creep, or nerfs, can dilute those tanks; but of course the same thing happens when we buy the latest phone or laptop. Should I feel "cheated" that the expensive top-of-the-range PC I bought a while back has now been surpassed by faster and better technology? Nothing stays new for very long!

I know that some forumers have played this game for a long time without ever spending a penny on it, so it is possible! As I said earlier, as long as we are clear what we are buying and can afford to spend the money, then the tactics don't really matter- we are getting something we want at a price we can afford.

Cobra6 #17 Posted 09 July 2013 - 07:41 AM

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Really shows basically what con artists developers are with F2P games. I don't mind spending money on a good game but if you read the article and *understand* what it basically explains it could almost be classified as "unethical" and "fraudulent" the way you get pshychologically scammed into spending money.


Cobra 6

Edited by Cobra6, 09 July 2013 - 07:42 AM.


Ast3lan #18 Posted 09 July 2013 - 07:52 AM

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This is old news ( of sort ) , but true and accurate, anyone that plays since the begining of gaming  ( as we know it )  or has / had anything to do with the gaming industry has seen this coming for a long long time.

Unfortunately people are like this, you throw them a carrot before their eyes and people follow it never bothering to think why the heck they don't come any near to it.

Thing is, people don't want to think or make an effort, people just want to be rewarded, max reward for minimum effort and the Marketing Sections from these SW Houses understand that and encourage people to cheer this model up, its not just app games or browser games, we gotta face it, in other times a gamer's age was around the 16 - 20's, the now older gamers with a diferent social enviroment and other views and priorities  were a game was seen as form of entertainment and not a money drain, now you have kids with 10 or less playing console games, smartphone game apps and pc games with access to mummys wallet, or the new teen generation with a complete distortet view of what a game is and should be like and with half the dificulty to make it trough the various stages of like.

For example you weren't allowed to use a pocket calculator for your math exams, you needed to know the periodic table by heart in physics and chem classes, you did have to learn how to read and more important interpret texts in your mother language and the foreign classes you undertook and now you have smartphones that facilitate your access to all this stuff, thats why i call most of the people here, for example, the supergeniouses of wikipedia, what you should use as a form of support and learning is widely used as a "weapon" or the meens to show what you wouldn't be able to in a real dialog.

What does the past and the present and pocket calculators to do with all this stuff? Simple, its what the Marketeers see, people ripe and willing to give them their money without even thinkin.

Example, Wargaming, SOE, Blizzard, Zynga and so on...


In the end the old sub model was better in a certain aspect. no ingame stores no real money spent in items or vanity stuff, just plain old skill and some social interaction.

Edited by Ast3lan, 09 July 2013 - 10:32 AM.


REDdemidry #19 Posted 09 July 2013 - 10:03 AM

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View PostJayJay4466, on 09 July 2013 - 07:39 AM, said:

I have looked at premium tanks because they are not time-limited- they are just "there" whenever you want to use them. Even then, as some others have said, power-creep, or nerfs, can dilute those tanks; but of course the same thing happens when we buy the latest phone or laptop. Should I feel "cheated" that the expensive top-of-the-range PC I bought a while back has now been surpassed by faster and better technology? Nothing stays new for very long!

Another example of reality slipping your grasp in your disadvantage.

PCs, technology in general, food, they all degrade because of largely real, identifiable and quantifiable motifs. (with caution for PCs and their programed obsolescence).
It's not the same for the degrading of your "premium content". This one degrades for no reason at all but to make you pay more.
Although it shouldn't, if it's attributes would be plainly displayed at the moment of purchase.

What if MP3s would degrade in time, would you buy them again, the same melodies, just because "you can afford it" ? Would you re-buy your music collection every now and then ? Would you accept buying degrading MP3s ?
The trick on you is plain to see.

View PostJayJay4466, on 09 July 2013 - 07:39 AM, said:

I know that some forumers have played this game for a long time without ever spending a penny on it, so it is possible! As I said earlier, as long as we are clear what we are buying and can afford to spend the money, then the tactics don't really matter- we are getting something we want at a price we can afford.

Tactics do matter, just as in the example above. You say you know what's what and still fall for it, because it's that easy to fool some out of their money.
"I can afford this loss" does not equal with "I am getting something fair in return for my $".

Edited by REDdemidry, 09 July 2013 - 10:05 AM.


Slyspy #20 Posted 09 July 2013 - 10:14 AM

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View PostREDdemidry, on 09 July 2013 - 10:03 AM, said:

What if MP3s would degrade in time, would you buy them again, the same melodies, just because "you can afford it" ? Would you re-buy your music collection every now and then ? Would you accept buying degrading MP3s ?
The trick on you is plain to see.

My cassettes and CDs degraded with time!





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