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Shop items and unethical advertising of discounts


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Blitzknacker #1 Posted 17 December 2017 - 07:40 PM

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In the UK, consumers are protected by laws on advertising, including those regarding special offers. In general, to claim that products are on sale sellers should show the previous price, and should have been selling at that full price for a meaningful period of time.

 

Wargaming's xmas boxes have never been sold before, so why are they advertised at a discount? Today for example, 25 xmas boxes are advertised at a 20% discount. As if today's date there are 28 days left on this "offer". What happens after these 28 days - do they go up to to a regular full price? (No, of course not, the "offer" is withdrawn). Similarly with many premium tank deals (excluding those available in the tech tree), the price is always advertised as a discount when it is not.

 

I view this as false advertising. How can Wargaming ethically promote this?



Mimos_A #2 Posted 17 December 2017 - 07:44 PM

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View PostBlitzknacker, on 17 December 2017 - 07:40 PM, said:

In the UK, consumers are protected by laws on advertising, including those regarding special offers. In general, to claim that products are on sale sellers should show the previous price, and should have been selling at that full price for a meaningful period of time.

 

Wargaming's xmas boxes have never been sold before, so why are they advertised at a discount? Today for example, 25 xmas boxes are advertised at a 20% discount. As if today's date there are 28 days left on this "offer". What happens after these 28 days - do they go up to to a regular full price? (No, of course not, the "offer" is withdrawn). Similarly with many premium tank deals (excluding those available in the tech tree), the price is always advertised as a discount when it is not.

 

I view this as false advertising. How can Wargaming ethically promote this?

 

It's a quantity discount. If you take the 3 boxes, that are advertised without any discount you'd come at a price of 1.99 per box. If you buy 25 boxes, you'd spend 49.91, but you get them for 39.99. AFAIK advertising it this way is completely legal.

SuedKAT #3 Posted 17 December 2017 - 07:44 PM

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I had a look in the premium shop, took me 2 seconds to spot that 3x boxes ain't discounted, but the larger amounts are, ohh I do wonder if the discount by any chance can have something to do with the amount of boxes you buy.....

jack_timber #4 Posted 17 December 2017 - 07:50 PM

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Don't look to deep.

Reckon cost of boxes is discount over buying individually, TBH discounts don't sway me into using real money, in game credits fine though.

Remember a few years ago helping daughter sell DVD's at car boot, 1 for £1.50 but if you bought 3 it was discounted to a fiver, maths was never her strongest subject, but it was surprising how many discounted DVD's we sold.



HaZardeur #5 Posted 17 December 2017 - 07:53 PM

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In soviet Russia, ethic goes gulag.

Blubba #6 Posted 17 December 2017 - 07:59 PM

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Report them to the Trading Standards. I am sure all it takes is an anonymous e-mail. Sit back and see what happens. I am fully confident that if something comes of it, the various denizens of the forums will learn of it and if not, no harm done eh?


 



Xaltu #7 Posted 17 December 2017 - 08:25 PM

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Not done the maths so thought I would take a look 1 pack (3 boxes) costs £5.12, which equates to £1.70666... per box. Cost for 25 boxes is £42.666... but the actual advertised price undiscounted is £42.78 for 1 pack(25 boxes).  Now allowing for rounding up of the cost per box that makes it £42.75 so the prices still don't match. So as to the 20% discount if you do it from the listed price the cost should be £34.22, except it is £34.21. Either none of the prices make sense and that does not take in to account any euro conversation and VAT elements.

 

Would Trading Standards pick this case up, I doubt it.



SuedKAT #8 Posted 17 December 2017 - 08:38 PM

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View PostXaltu, on 17 December 2017 - 08:25 PM, said:

Not done the maths so thought I would take a look 1 pack (3 boxes) costs £5.12, which equates to £1.70666... per box. Cost for 25 boxes is £42.666... but the actual advertised price undiscounted is £42.78 for 1 pack(25 boxes).  Now allowing for rounding up of the cost per box that makes it £42.75 so the prices still don't match. So as to the 20% discount if you do it from the listed price the cost should be £34.22, except it is £34.21. Either none of the prices make sense and that does not take in to account any euro conversation and VAT elements.

 

Would Trading Standards pick this case up, I doubt it.

 

I had a look since I got a different currency, Swedish Krona:

 

3 boxes cost 54,13kr

So 1 box 54,13/3 = ~18,04kr

 

25 boxes cost 452,26kr (undiscounted) 

18,04x25 = 451kr

 

So it's about 1kr incorrect, I strongly suspect that they just took the euro prices converted them to the users currency and that's why there are some minor discrepancies in the prices, still it's not something I think anyone would bother correcting or pursue legally for that matter. The OP however just failed to realize that the are advertised at quantity discount for some bizarre reason.

 

Edit: 1kr currently equals 0.088 British Pound and 0.10 Euro


Edited by SuedKAT, 17 December 2017 - 08:40 PM.


Homer_J #9 Posted 17 December 2017 - 08:54 PM

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View PostBlitzknacker, on 17 December 2017 - 06:40 PM, said:

 

I view this as false advertising. 

 

I take it you reported this flagrant breach of the law to the correct authorities.  If so then this thread would constitute tipping off a criminal that they are under investigation.  I'm pretty sure we have laws about that too.



Xaltu #10 Posted 17 December 2017 - 09:59 PM

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View PostHomer_J, on 17 December 2017 - 07:54 PM, said:

....  If so then this thread would constitute tipping off a criminal that they are under investigation.  I'm pretty sure we have laws about that too.

 

Where Trading Standards concerned this normally not the case due to mistakes. The first question from my experience is have you advised the company concerned. If you haven't, they ask you to do so then contact them back re the outcome. It is amazing in store how the impossible becomes possible when you know the law and advise the store that Trading Standards are waiting for your response of the outcome. This is where mobile telephones come in very handy. 



Erwin_Von_Braun #11 Posted 17 December 2017 - 10:14 PM

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View PostBlitzknacker, on 17 December 2017 - 06:40 PM, said:

In the UK, consumers are protected by laws on advertising, including those regarding special offers. In general, to claim that products are on sale sellers should show the previous price, and should have been selling at that full price for a meaningful period of time.

 

Wargaming's xmas boxes have never been sold before, so why are they advertised at a discount? Today for example, 25 xmas boxes are advertised at a 20% discount. As if today's date there are 28 days left on this "offer". What happens after these 28 days - do they go up to to a regular full price? (No, of course not, the "offer" is withdrawn). Similarly with many premium tank deals (excluding those available in the tech tree), the price is always advertised as a discount when it is not.

 

I view this as false advertising. How can Wargaming ethically promote this?

 

Whilst I am in complete agreement with you, I doubt UK law applies in Belarus.

 



Mimos_A #12 Posted 17 December 2017 - 10:21 PM

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View PostErwin_Von_Braun, on 17 December 2017 - 10:14 PM, said:

 

Whilst I am in complete agreement with you, I doubt UK law applies in Belarus.

 

 

It's irrelevant whether it applies in Belarus. It's not just British consumer law, it's EU consumer law implemented by all member states. If a company advertises their product in EU member states they are obliged to follow EU consumer and advertising laws and any ammendments made by the member state concerned. Now, you'd have to be breaking a law to begin with, which I find highly improbably in this case as it's extremely easy to see what the 20% means.

Erwin_Von_Braun #13 Posted 17 December 2017 - 10:29 PM

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View PostMimos_A, on 17 December 2017 - 09:21 PM, said:

 

It's irrelevant whether it applies in Belarus. It's not just British consumer law, it's EU consumer law implemented by all member states. If a company advertises their product in EU member states they are obliged to follow EU consumer and advertising laws and any ammendments made by the member state concerned. Now, you'd have to be breaking a law to begin with, which I find highly improbably in this case as it's extremely easy to see what the 20% means.

 

Then I suggest you report them to the local authorities.

Enforcer1975 #14 Posted 17 December 2017 - 10:30 PM

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Tbh i'm surprised somebody points out that WG rips off their customers where it doesn't look that way to me.

On the other hand did OP report the companies who rip off consumers thinking that they are buying discounted products that are actually more expensive per kilo / liter than the non discounted product or simply stick a tag with discount on the product but when you remove the tag it shows the same non discounted price? Because THAT IS fraud.


Edited by Enforcer1975, 17 December 2017 - 10:31 PM.


Mimos_A #15 Posted 17 December 2017 - 10:33 PM

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View PostErwin_Von_Braun, on 17 December 2017 - 10:29 PM, said:

 

Then I suggest you report them to the local authorities.

 

For what? Advertising a perfectly legal quantity discount?

Erwin_Von_Braun #16 Posted 17 December 2017 - 10:53 PM

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View PostMimos_A, on 17 December 2017 - 09:33 PM, said:

 

For what? Advertising a perfectly legal quantity discount?

 

So what exactly are you whining about then?


 



Mimos_A #17 Posted 17 December 2017 - 10:56 PM

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View PostErwin_Von_Braun, on 17 December 2017 - 10:53 PM, said:

 

So what exactly are you whining about then?


 

 

I'm not whining about anything. I merely pointed out that you were wrong with regards to Belarusian law having anything to do with this.

qpranger #18 Posted 17 December 2017 - 10:57 PM

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Sue the barstewards. Mass class action suit.

Demand compensation, Defender for everyone.



Bordhaw #19 Posted 17 December 2017 - 11:37 PM

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View PostMimos_A, on 17 December 2017 - 09:21 PM, said:

 

It's irrelevant whether it applies in Belarus. It's not just British consumer law, it's EU consumer law implemented by all member states. If a company advertises their product in EU member states they are obliged to follow EU consumer and advertising laws and any ammendments made by the member state concerned. Now, you'd have to be breaking a law to begin with, which I find highly improbably in this case as it's extremely easy to see what the 20% means.

 

1. Belarus is not in the EU.

2. Wargaming is registered in Cyprus.

3. 20. Governing (Applicable) Law and Jurisdiction - 20.1 These Terms of Service and any dispute, claim or obligation (whether contractual or non-contractual) arising out of or in connection with it or its subject matter or formation shall be governed by the laws of Cyprus, unless otherwise required by the law of the country where the user has his habitual residence.

20.2 We and you submit all the aforementioned disputes to the jurisdiction of the courts of the country whose laws are applicable subject to article 1 of the present section 20 "Governing (Applicable) Law and Jurisdiction".

 



malachi6 #20 Posted 18 December 2017 - 12:56 AM

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The discount clearly applies to a bulk purchase.  Are you arguing semantics or just being obtuse?

 






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